Nihal Singh - Product Designer

The Home of Cricket on CREX

Solo work

From the early days, CREX was known for its live match experience. As we grew rapidly, our goal was to cover cricket from every angle—truly a 360-degree experience. We started focusing on video content, shorts, and timely news delivery. To give all that content the visibility it deserved, Home was set to play a key role. We designed it with a strong focus on content, but I also saw an opportunity—to go beyond just updates and reflect real cricket fan emotions too.

We celebrated player performances and team wins, shared key updates straight from the ground, called out the misses, and broke down all the possibilities ahead of the big tournaments. It helped us get 3.5M news reads, 2.3M views on shorts, 1.5M long form video views, 50M+ total swipes on Home Featured Posts, 11M+ series open and more during IPL 2025. More than 50% of all content in CREX was consumed via Home.

CREX x FanCode: Streaming on CREX

with Hari and Ajay

We’ve integrated FanCode streaming into CREX to offer live match experience and analysis with option to start streaming on the go. It’s a unique integration, and the real challenge was to do it without hampering the core experience of CREX. We enabled free trial of 5 mins after few months of initial run and it was an instant hit. We saw 45% increase in purchases of streaming pass after rollout of free trial and we're hitting new milestones of sales every month.

It's an additional revenue stream for CREX as well as FanCode, we've sold passes for leagues like WI vs ENG, TNPL, BPL and more.

Homepage design for cricket.one

with Akshat & Shravani

We overhauled OneCricket to establish a strong brand as a cricket media house. OneCricket has been there since 2019 but team at PARTH never really focused on it. We took this project seriously in the starting of August 2022 and started working on every aspect of it - from making an in-house editor to writer management dashboard, SEO fixes and finally the new homepage.

CREX app onboarding

with Kudal and Kunwar

We wanted to wow users on the very first impression they had with the app. I thought of the concept where we will first showcase app in a video and when users do login we want to make them feel like they’re entering into a cricket stadium. Kudal created the concept for video and Kunwar helped with the motion.

Smart Filters for Matches

Solo work

With multiple tournaments running on CREX, it was difficult for users to find the matches they’re actually interested in. To make this easier, we introduced quick, personalised filters for series and teams. These filters appear based on the teams or series a user has been following, making the experience more relevant for each individual.

Over 300K users use this feature every day, and more than 1.5 million use it at least once a week—making it a key feature in CREX.

Old Design

Improved Design

CREX commentary reading improvements

Solo work

Fixed commentary reading experience on CREX. Removed cards, increased font size, fixed issues with the filters in commentary and removed some UI elements that we didn’t need.

OneCricket stories experience

Solo work

Our editors and writers were pushing a lot of good stories around cricket and it deserved a reading experience that we could recommend to all cricket fans for cricket content. It was a complete overhaul with new fonts for better legibility and a distinct appeal. We made it easier to browse more with infinite content on the page.

From tech side, we did a lot of structural changes and after the launch, stories started getting more traction and organic reach from google. From business side, we introduced ads in between content that are less obtrusive and allow OneCricket to keep publishing more content.

Custom Ad formats for CREX

with Rajat and Ajay

We wanted to introduce some interactive ads for our own ad inventory on CREX so that we could sell it to multiple different advertisers. We made custom interactive ads like polls, spin wheel, scratch cards, slot machine and contextual ads during live match. These ads helped us serve advertisement and increase overall ad revenue. In design we made sure to keep annoyance level at minimum for these ad formats.

Cricket stadium concept

with Rajat

Watching cricket live scores shouldn’t be boring and we thought what if we try to imagine a highly engaging cricket experience on mobile. We experimented with different layouts and ideas to achieve that. Unfortunately it couldn’t be pushed to production due to multiple challenges but it was worth exploring wild ideas like this.

Fixtures v2.0 in CREX

Solo work

We’ve a very popular section inside crex named fixtures where we show complete schedule for all cricket matches and series, we wanted to make it even better and enable new use cases like finding your fav teams and their matches easily.

Also the series tab was just a plain list of all series before, so we added some emphasis on bigger series like IPL, BBL, WCT20 and others in new design.

My teams tab was added, you can add your fav teams and quickly find their matches. We also introduced a cricket calendar where you can navigate to any date in time easily and see the matches for the day. Or you can check cricket calendar of your fav teams.

I directed the showcase video in collaboration with Chirag, who is our go to motion guy.

Also the series tab was just a plain list of all series before, so we added some emphasis on bigger series like IPL, BBL, WCT20 and others in new design.

I directed the showcase video in collaboration with Chirag, who is our go to motion guy.

CREX Series page

Solo work

Cricket has multiple tournaments and we wanted to create a dedicated section in CREX where users can get all the action happening around their favourite cricket tournaments and series.

It also enables easy discovery of current or upcoming series, their matches, team squads, stats, points table and more. Series section is one of the most used sections within the app, opened more than 1.5M times every single day.

Cricket has multiple tournaments and we wanted to create a dedicated section in CREX where users can get all the action happening around their favourite cricket tournaments and series.

Yovo Talent Shows

Solo work

This was a concept design for the further development of Yovo which was an experiment within Totality Corp, an app where people can join and compete on talent shows online. An online version for the popular talent shows on tv.

I did the concept for UI and motion both and absolutely loved doing it. Please try watching the above concept with sound on.

Mobile Gaming Premier League (MGPL)

with Utkarsh, Manik, Dimple and Anshul

This was my first big project in Totality Corp where I first interned and then joined the founding team to build a real money casual gaming app. It was one of its kind at the time where on one app you could play multiple casual games with real money against real people. We worked on many challenging problems to build a unique experience.

You can learn more about MGPL in detail in the case study I have written on Medium -

LEARN MORE

Work Highlights

Lead Product Designer at CREX, loves playing with pixels. Finding beauty in science, cinema, cars and space.

That's all for today!! thanks a lot ;) Liked my work? let's connect @nihalnova